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Research papers
An insights engine fueling the future of an airline group
Walk the talk! How Air France KLM CMI provides inspiration and support, rather than only tools and methodologies. More and more large organizations turn to customer experience as a main strategic focus, especially within service industries in general...
Catalogue: Congress 2017: Visionary
Authors: Hans Zijlstra, Janneke van der Ploeg, Martijn Helder
August 25, 2017
Research papers
Adopting an entrepreneur
How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes. According to the Japanese Market Research Association, in 2013...
Catalogue: Congress 2017: Visionary
Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll
Company: ZappiStore
August 24, 2017
Research papers
Stop with why
Byron Sharpâs book âHow Brands Growâ while controversial is a must read for marketers and market researchers. And having read it you just canât go on with your job like you did before. But how?One of the companies that used this...
Catalogue: Congress 2017: Visionary
Authors: Angelique de Reuver, Bram Jonkheer
August 23, 2017
Videos
Getting to know a protagonist
Our journey started with trying to understand men their online world of personal care, ironically the primary expertise of women. But in the end, we uncovered many more valuable insights beyond personal care...The research provided INSPIRATIONAL,...
Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Author: Nihan Sahan Eren
June 15, 2017
Videos
The holy month of Ramadan through the eyes of mothers
When Ferrero identified a need to understand the role of confectionery amongst children throughout Ramadan and Eid in KSA, it was clear that simple or conventional approaches would not suffice. Talking to people about food and beverages during...
Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Arnold Miller, Furio Pezzoli
June 15, 2017
Videos
Reaching markets with semiotics and cymbol
Semiotics is a thriving specialist marketing insight methodology. Many leading global brands and organisations are now effectively using semiotics to inform brand strategy, communication, design or NPD. For a methodology that is constantly engaging...
Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Author: Kourosh Newman-Zand
Company: Space Doctors Ltd
June 15, 2017
Webinars
Five things you (really) need to know about insights marketing
Take advantage of the world's leading expert in insights marketing to find out precisely what it takes to raise your profile, create a distinctive brand, tell motivating stories and get the most from your budget.
Catalogue: Webinars 2016
Author: Lucy Davison
June 15, 2017
Videos
